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Auto Detailing Seminar Schedule

Day 1

Day 1 will provide attendees with an introduction to the auto reconditioning industry and the many business opportunities it has to offer. The morning lecture will focus on proven sales and marketing techniques to build your business. Day 1 will finish with a hands-on introduction to the equipment, tools and supplies used by professional auto detailers.

8:30 to 9:00 am Check in, Continental Breakfast & Networking
Enjoy coffee, juice and morning snacks as you meet and network with fellow students and Rightlook.com staff members. During breakfast you will have the opportunity to discuss the automotive reconditioning industry and learn about its trends, challenges and the benefits of offering these high-demand services.

9:00 to 9:30 am Welcome & Introduction

9:30 to noon Building Your Business
This fast-paced lecture covering hot industry topics and sales and marketing tips will get you excited about growing your business.

Topics covered include:

  • Reconditioning business basics – Get the scoop on important issues that affect auto reconditioning business owners
  • Shop or mobile auto detailing operation (Which is best for me?)
  • Benefits of a mobile car detailing operation
  • Truck, Van or Trailer – Pros and Cons
  • EPA compliance

Expanding Your Client Base:

  • Building (and using!) a computerized database of customers
  • Marketing and branding
  • Traditional advertising
  • Going after the wholesale market – dealership, fleet & insurance accounts

Marketing Magic – Learn the techniques that get results

  • Add-on services that add up
  • Marketing on a shoestring budget – low cost strategies that work
  • Branding your auto detailing business
  • Packaging your car care services – secrets to building profits
  • Auto detailing service menus
  • Pricing your auto detail and reconditioning services

Proven Sales Techniques:

  • Up-selling & cross-selling
  • Selling a customer in person
  • Selling a customer on the phone
  • How to close the sale

12:00 to 12:45 pm Lunch
Enjoy lunch provided by Rightlook.com. Students will have the opportunity to ask questions and discuss specific auto detailing challenges and car care industry issues with the seminar leaders.

12:45 to 2:00 pm Explanation of Tools of the Trade
Learn about professional detailing equipment, tools and chemicals in an interactive, hands-on environment! The Rightlook.com instructors will have a variety of equipment (including different sizes and types) on hand.

Students will have the opportunity to learn and ask questions about:

  • Pressure washers
  • Hot water extractors
  • Vacuums and vacuum systems
  • Water reclaim systems
  • Ozone machines
  • Detail trailers
  • Polishers, buffers & pads
  • And more!

2:00 to 4:00 pm Using Tools of the Trade
During these small group tutorials, seminar attendees will have the opportunity to actually use professional auto detailing equipment. Under the guidance of Rightlook.com instructors, students will get hands-on time to experiment with detail equipment, try out Rightlook.com car detailing chemicals, and ask questions.

Want to witness first-hand the benefits of a hot water extractor? Try it out!

Not sure when to use a compound or polish? Let our instructors give you some pointers and show you a scratch removal demo!

Need help understanding a high speed polisher? We can help!

4:00 to 4:30 pm Wrap Up & Q & A
End the day with a question and answer session with the seminar instructors.

Rightlook Auto Detailing Student Gallery 12

Day 2

Day 2 will begin with an overview of auto detailing chemicals and their usage. In the afternoon session, you will see a live prep wash demo that will help you in setup and efficiency with your auto detailing. You will also see live demonstrations of valuable, high margin add-on services that can give your car detailing business a boost and turn it into a true auto reconditioning business. During the last part of the seminar, you will have the opportunity to talk one-on-one with the seminar leaders and get valuable instruction in hands-on mini tutorials.

8:00 to 9:00 am Continental Breakfast & Networking
Enjoy coffee, juice and morning snacks as you meet and network with fellow students and Rightlook.com staff members. During breakfast you will have the opportunity to discuss the automotive reconditioning industry and learn about its trends, challenges and the benefits of offering these high-demand services.

9:00 to 11:30 am Auto Detailing Chemical Overview
Rightlook.com instructors take the guesswork and confusion out of auto detailing chemicals.

Learn the usage for the 6 categories of detail chemicals:

  • Waxes
  • Sealants
  • Compounds
  • Polishes
  • Dressings
  • Cleaners & Degreasers

11:30 to noon Understanding Auto Detail Brushes, Microfiber Towels & Chamois

  • Using brushes in an efficient system
  • Color coded microfiber towels
  • Maintenance and cleaning

12:00 to 12:45 pm Lunch
Enjoy lunch provided by Rightlook.com. Students will have the opportunity to ask questions and discuss specific auto detailing challenges and car care industry issues with the seminar leaders.

12:45 to 1:30 pm Prep Washing Demo
During this session, you will watch a complete prep wash demo! This demo is designed to help each student understand the importance of proper setup and how to be efficient during the first stages of an exterior detail.

Areas covered will include:

  • Proper use of water and pressure washer
  • Reclaiming water
  • DI water
  • Proper set up and use of equipment
  • Proper procedures and techniques of the prep wash
  • Actual vehicle prep wash by Rightlook.com’s professional detailers

1:30 to 4:00 pm Live Demos of Add-on Reconditioning Services
Watch live demonstrations of high margin add-on services that can help expand your business and increase your bottom line. See what is entailed and hear about the benefits and challenges of the following services:

  • Headlight Restoration
  • Paint Touch-Up
  • Wheel Repair
  • Windshield Repair
  • Paint Protection Film
  • And more!

4:00 to 4:30 pm Wrap Up & Q & A

4:30 to 5:00 pm Tour of Rightlook.com Detail Supply Store, Headquarters & Manufacturing Department

5:00 to 5:30 pm Auto Detailing Supply Store is open!

Reserve your seat at the next Auto Detailing Seminar today by calling 800-883-3446!

Interested In Learning More?

Request Auto Detailing Training & Equipment Information & Pricing Today!








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