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5-Day Marketing Mastery Training Program

Training Auto Appearance Entrepreneurs To Go From Zero To A Million

Rightlook from zero to hero business marketing success

Attention auto appearance entrepreneurs!

Are you looking to take your business to the next level and achieve over 1 million in sales? Our 5-Day Marketing Mastery Training Program is designed specifically for you. Our training covers all the key areas essential for success today, including branding your business for success, building a professional and credible image, and mastering sales strategies to close more jobs and increase your profits.

You will also learn how to create successful paid advertising campaigns and use video marketing to build your brand and increase growth. Our training will teach you the secrets to email marketing, including list building, automation, and segmentation, as well as how to effectively use social media to generate leads and grow your business. By the end of the program, you will have the knowledge and skills to optimize your website for maximum conversions, driving sales and boosting your business to success.

Our comprehensive training program includes:
  • Branding: Brand Your Way to the Top: Building a Million-Dollar Business Image
  • Creating a Killer Website: The Ultimate Guide to Converting Visitors to Customers
  • Sales Mastery: The Key to Growing Your Auto Appearance Business
  • Making Your Phone Ring: Successful Paid Advertising for Auto Appearance Businesses
  • The Video Revolution: Your Secret Weapon for Brand Building and Business Growth
  • Email Marketing Mastery: How to Use Email to Grow Your Service Business
  • From Likes to Leads: How to Use Social Media to Grow Your Auto Appearance Business
  • Marketing Fusion: Mix and Match Strategies that work
Call us today for more info! 800-883-3446

Contact Us For Pricing Today! 800-883-3446

Here’s What You Will Learn In Our 5-Day Training

Rightlook auto detailing marketing and branding turnkey design

Branding

Brand Your Way to the Top: Building a Million-Dollar Business Image
  • Introduction to branding – What makes a brand a brand that sells?
  • Understanding your audience
  • Developing a brand strategy
  • Creating your brand identity
  • Creating a customer experience that matches your brand identity

Slide Presentation: Examples of good and bad branding

Take Aways & Downloads: Brand building checklist – Getting it all done!

Rightlook Marketing Training Website Creation Guide For Converting Customers

Creating a Killer Website

The Ultimate Guide to Converting Visitors to Customers
  • Importance of a professional website for auto appearance businesses
  • Essential elements of a website that sells
  • User experience design
  • Writing effective website copy – How to get it done fast
  • Building trust and credibility through website design
  • Search Engine fundamentals for getting free traffic and business
  • Creating a Google My Business Profile the right way
  • How to create a great website without breaking the bank

Live Review: Examples of good and bad auto-appearance websites

Take Aways & Downloads: Website Success Checklist

Rightlook Marketing Training Reel In The Sale

Sales Mastery

The Key to Growing Your Auto Appearance Business
  • Understanding the sales process
  • How to build rapport and the power behind it
  • Identifying pain points and offering solutions
  • Presenting your services in the most compelling way
  • Overcoming objections
  • Up-selling & Cross-selling
  • Closing the sale
  • Differentiating your product and service from the competition
  • The 5 Step sales process you should be using on every sales call or presentation
  • Tips & Tricks to selling more services to more customers for more money

Hands-On Roll Playing: The sales process

Take Aways & Downloads: Sales script examples, checklists for success, rapport-building idea sheet, closing questions, trial close questions, differentiating idea sheet.

Rightlook Marketing Training Make The Phone Ring

Making Your Phone Ring

Successful Paid Advertising for Auto Appearance Businesses
  • Introduction to paid advertising
  • Understanding the differences between paid advertising platforms
  • Setting up a paid search campaign – Step by step walk-through
  • Setting up a paid social advertising campaign – Step by step walk-through
  • Creating effective ads
  • Targeting the right audience
  • Conversion optimization and landing page fundamentals
  • Measuring and optimizing ad performance
  • Tips, tricks and secrets to paid advertising success

Take Aways & Downloads: Search advertising step-by-step checklist, social advertising step-by-step checklist, paid advertising terms and definitions sheet.

Rightlook Marketing Training Video Recording and Editing Program

The Video Revolution

Your Secret Weapon for Brand Building and Business Growth
  • The role of video in marketing your auto appearance business
  • Identifying the types of videos that best suit your brand and business goals
  • Choosing the right equipment to fit your needs and budget
  • Understanding Shooting techniques for different types of videos
  • Using lighting, framing, and sound to capture high-quality footage
  • Introduction to basic video editing skills, including a live demo walkthrough
  • Adding music, text, and other elements to enhance your videos
  • Optimizing videos for different platforms, such as YouTube, Instagram, and Facebook
  • Creating a video content strategy and schedule to engage your audience and drive growth

Hands-On: Shooting videos with your cell phone, mirrorless cameras, using affordable lighting, and using microphones for killer audio.

Take Aways & Downloads: Resource sheet with links to affordable camera gear, gimbals, tripods, mono-pods, lights and audio equipment. Video creation idea sheet with dozens of video content ideas to provide inspiration, video shoot checklist, video editing checklist.

Rightlook Email Marketing Mastery Training

Email Marketing Mastery

How to Use Email to Grow Your Service Business
  • How to build an email list
  • Choosing a platform for emailing
  • 20 Types of emails you can and should be sending your list
  • List segmentation for sending
  • The 8-word email you should send every 3 months to your entire email list
  • Automating your email campaigns
  • When to use text-based emails and when to use graphical emails?
  • The six email campaigns you need to use
  • Following best practices for email marketing
  • Tips, Tricks & Secrets for bringing in the business with email sending

Templates: We will provide written text-based email copy for the top 6 email campaigns you need to be using which will include over 30 individual email templates that you can copy, tweak and use as desired.

Take Aways & Downloads: Email pre-flight checklist, List of email content ideas.

Rightlook Marketing Training From Likes To Leads

From Likes to Leads

How to Use Social Media to Grow Your Auto Appearance Business
  • Overview of popular social media platforms
  • Building a social media strategy
  • Creating engaging content
  • Increasing followers and engagement
  • Measuring and optimizing social media performance
  • Communicating with your followers to bring in sales
  • Tips and tricks for social media success

Take Aways & Downloads: Weekly and Daily social media action list, social media posting idea list to help with coming up with great posting ideas, Live review of successful campaigns that you can learn from.

Rightlook Marketing Training Mix and Max Fusion Selling

Marketing Fusion

Mix and Match Strategies that work
  • Accelerate business growth through effective networking.
  • Attain success using synergistic collaboration in joint ventures.
  • Broaden your reach by connecting with local businesses.
  • Elevate sales and buzz with strategic event marketing at various local shows.
  • Maximize growth by harnessing B2B sales potential in wholesale and commercial accounts.
  • Other tips, tricks and business getting secrets

Contact Us For Pricing Today! 800-883-3446

Program Features

Rightlook.com makes Marketing your business easy with:

5-Day Training

5 Days of step-by-step branding, marketing, and sales instruction from Rightlook Marketing Experts.

Videography Training

One full day of video training includes hands-on instruction.

Take Aways & Downloads

We provide free resources to help you learn, grow, and expand your knowledge.

Small Class Sizes

Our training is taught in a small intimate group setting for maximum results.

Free Swag Bag

Your free swag bag is filled with training materials and Rightlook swag to make your marketing training experience all it can be!

Catered Lunches

All lunches will be catered in our Rightlook.com cafeteria. Your lunch break is a great time to network with other students.

Taught By Marketing Experts

Our Marketing Mastery Training is taught by world class experts who are respected professionals in the industry.

Certification

Upon successful completion of class, you’ll receive a printed certificate to show you are certified in auto appearance marketing.

Graduation Celebration & Toast

On graduation day we will celebrate your success with Rightlook Staff and toast to your future success before you head off on your exciting new career or business!

Contact Us For Pricing Today! 800-883-3446

Take Home and Downloadable Resources:

Branding

Brand building checklist – Getting it all done!

Selling

Sales script examples, checklists for success, rapport-building idea sheet, closing questions, trial close questions, differentiating idea sheet.

Paid Advertising

Search advertising step-by-step checklist, social advertising step-by-step checklist, paid advertising terms and definitions sheet.

Video Shooting & Editing

Resource sheet with links to affordable camera gear, gimbals, tripods, monopods, lights, and audio equipment. Video creation idea sheet with dozens of video content ideas to provide inspiration, video shoot checklist, video editing checklist.

Email

We will provide written text-based email copy for the top 6 email campaigns you need to be using which will include over 30 individual email templates that you can copy, tweak and use as desired.

Social Media

Weekly and Daily social media action list, social media posting idea list to help with coming up with great posting ideas, Live review of successful campaigns that you can learn from.

Rightlook Marketing Training Power Up Your Marketing

Power Up Your Marketing Skills

Don’t let this opportunity to take your auto appearance business to the next level pass you by. Join our 5-Day Marketing Mastery Training Program today and become a marketing master, equipped with the knowledge and skills to explode your business growth.

With our comprehensive training, expert guidance, and proven strategies, you will be on your way to achieving the success you deserve. So, take action now and sign up for our program to start your journey toward marketing mastery and business success!

Call us today for more info! 800-883-3446
Legal Disclaimer

Results may vary and we cannot guarantee success or specific outcomes. The success of any marketing strategies or techniques taught in this training program depends on various factors such as market conditions, competition, individual effort, and other factors beyond our control. We provide training and guidance, but it is up to each participant to implement the strategies and take responsibility for their own success. Any examples of success or results shown are not typical and should not be considered as a guarantee of results. We do not make any express or implied warranties or guarantees about the performance of any strategies or techniques taught in this program.

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Advanced Auto Detailing Training

Day 1: Intro to Auto Detailing

On the first day, you’ll be introduced to the basics of auto detailing and become familiar with the chemicals, equipment, and processes you will use throughout the course. Having a deep understanding of auto detailing chemicals will guarantee you provide exceptional results and never harm a customer’s vehicle.

Every detailing job starts with a vehicle inspection. You’ll learn specific techniques for evaluating a customer’s vehicle, offering essential services, and taking advantage of opportunities for upselling and cross-selling to build the invoice and offer a comprehensive detailing service.

Day 2: Prep Wash, Engine, and Interior Detailing

Prep Wash
Learn everything about the initial washing of a vehicle to ensure superior results when completing a full auto detail. Proper preparation is an essential detailing skill, and this process includes in-depth, hands-on instruction and practice in prep washing, detailing clay, cleaning tires and rims, and more.

Engine Detailing
Professional detailers must know how to clean engines properly to provide a complete detailing service. In this hands-on training, you will learn the proper techniques of engine detailing and beautification to make sure your customer vehicles look great under the hood.

Interior Detailing
Interior detailing includes step-by-step instruction and practice in the use of hot water extractors used to clean carpets and the fabric of vehicle interiors. This also includes instruction in cleaning and dressing of vinyl, leather and all the proper methods and supplies used to clean and restore interiors to like new condition.

Day 3: Exterior Detailing

During this hands-on exterior detailing training, you will become an expert in paint rejuvenation, polishing, compounding, and applying gloss-enhancing protective wax and paint sealants. Exterior detailing is one of the most intimidating yet crucial parts of a professional detail. You will learn the proper processes and tips, tricks, and secrets to making vehicles stand tall.

Day 4: Paint Correction

Learn advanced paint correction techniques and processes for fully enhancing and restoring a paint finish to a better than new condition. Paint correction experts are in high demand, and having this skill will separate your business from the average car detailer. A proper paint correction is necessary before applying professional ceramic paint coatings such as R1 Coating. This hands-on training is essential, so we spend an entire day to make sure you leave confident in your new advanced paint-correcting skills.

Day 5: Ceramic Coating, Review, Wrap Up, Graduation

Ceramic Coating Application
Today the hot, high-margin service is the application of Nano Ceramic Coatings! In this training, you will learn the proper techniques to fully protect a vehicle’s finish with the 9H hardness of the R1 Nano Ceramic Coating line. You will stand back and look in amazement at the transformation you created after the finishing touch of applying R1 Coatings to your training vehicle.

Review, Wrap Up, Graduation Celebration
You did it! After five days of intensive hands-on training and learning, you are now Rightlook.com Certified! You took the initiative, and you understand that knowledge is key to your success! You are ready to embark on your new business or career! Cheers to your future!

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Window Tinting Course

Day 1: Intro To Window Tinting

You’ll begin with an introduction to the basics of window tint and become familiar with the materials, equipment, and processes you will use throughout the 3-day window tinting training course. Knowing the proper terminology so you present yourself as the expert to your customers as well as understanding the tools and techniques will guarantee you provide exceptional results and never harm a customer’s vehicle.

Best Business Practices
Understanding how to price and sell your window tinting services is crucial for customer acquisition. You’ll combine that knowledge and learn how to work efficiently so you understand what it takes for your business to be profitable.

Vehicle & Material Prep
You’ll learn how to remove old existing tint and prep windows for new film installation. From there, you’ll get experience using a plotter and plotter software to cut material to fit the vehicle. We also teach and practice the art of freehand cutting the film so you are familiar with both methods.

Shrinking & Installation
Learn to properly shrink the window tint film and get the correct fit to the windows. You, your instructor, and your classmates will get multiple repetitions in this area to maximize your hands-on practice time and knowledge of tips & tricks to use during installation.

Day 2: Window Tint Installation

Hands-on window tinting experience continues as you and your instructor practice on a variety of window sizes and shapes. Installation of side windows, both front and rear, typically make up the bulk of day two’s practice surfaces. You’ll also get lots of repetitions on the difficult large rear window as you perfect your technique and gain experience working with the tools needed for proper window tint installation.

Day 3: Troubleshooting, Maintenance, & Graduation

Troubleshooting & Maintenance
In addition to finishing the side window installation and learning how to install a bonus sun visor on the front windshield, you’ll move on to troubleshooting. Learn how to identify and correct areas that may result in peeling or bubbling as well as how to avoid fading and discoloration.

Review & Graduation Celebration
Congrats! You are now Rightlook.com Certified in Window Tinting! All your hands-on window tinting training and knowledge gained here have you well on your way! Cheers to your future new business or career!

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Paint Protection Film Course

Day 1: Intro To Paint Protection Film

On the first day, you’ll be introduced to the basics of paint protection film and become familiar with the materials, equipment, and processes you will use throughout the 2-day PPF training course. You’ll also gain an understanding of the business side of paint protection film.

Understanding Concepts
You’ll start by learning the concepts of how paint protection film is applied to the vehicle. Identification of impact points such as mirrors, hoods, bumpers, etc. as well as learning how application of PPF differs in each area. Both wraparound & bikini cut methods of installation are taught in class. You will also work with a plotter and plotter software so you are familiar on how to operate that equipment as well.

Business Operation & Selling
Once you have the foundation of knowledge on paint protection film you will move on to understanding how to price your service and make money on your installation jobs. You’ll learn how to adjust your pricing based on considerations such as the customer’s vehicle, film cost, installation time & more. You’ll also learn to integrate additional services such as detail, paint correction, ceramic coating, etc. in your selling process to upsell & cross-sell and increase your revenue per job.

Material Prep & Trimming
Understanding how to prep your paint protection film is a key component of being able to work efficiently during your install. Measuring and laying the film to the fit of the car, properly scoring the film for a clean install and understanding the stretch ratios of the film for vehicle sizing are all crucial parts of the install taught on day 1.

Day 2: Paint Protection Film Installation, Troubleshooting & Graduation

Your hands-on installation of paint protection film continues as you pick up where you left off. Typically, on day 2, you will work on installing the film to larger panels and tricky areas of your in-class vehicle.

Troubleshooting & Maintenance
You’ll work with your instructor and classmates to identify any issues and correcting them especially in tricky areas such as mirrors, door handles, jambs and more. After making sure the paint protection film is installed properly in all areas you’ll learn how to educate your clients on PPF maintenance, giving you another area to potentially upsell your clients.

Review & Graduation Celebration
Congrats! You are now Rightlook.com Certified in Paint Protection Film! With the hands-on paint protection film training and knowledge you’ve gained during your 2-day course you’re well on your way! Cheers to your future new business or career!

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