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A Brief History of

A Brief History of

Since its beginning in 1998, has become a leader in the automotive appearance industry. Based in San Diego, California, this quickly growing company offers unsurpassed training, equipment, supplies, business consulting and marketing services for the automotive appearance industry. Training programs focus on: also has a fully stocked warehouse and is one of the nation’s largest distributors of equipment and supplies for all of these reconditioning services.

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Rightlook President and Founder Stephen Powers

Stephen Powers, President and Founder

Owner and president Stephen Powers has worked in the automotive industry for over twenty years. Always an entrepreneur, Mr. Powers owned his first auto detailing business at the young age of seventeen. After 25 years of providing auto detailing services and working in other areas of auto reconditioning, he saw a need in the marketplace to offer training and services to help individuals enter this industry and begin their own auto appearance businesses. was created to meet that need!

Armed with years of experience and lofty business goals, Mr. Powers relocated to the West Coast to escape the cold of the Midwest and began out of his home office in October of 1998. Since that time, has grown from a one-man operation to a thriving and profitable company with a team of experienced employees. The facilities now include a dedicated training center, product showroom and retail store, beautiful office space, and a fully stocked warehouse with thousands of products. A strong and dynamic presence on the Internet enables interested individuals to easily learn about, and a full-featured online store allows national and international customers to purchase the supplies and equipment they need quickly and easily online.

With the growing cost of new cars and the struggling economy, consumers are keeping used cars longer and investing more to keep their used cars looking good. enables automotive appearance professionals to obtain the training and equipment they need to start their own businesses and meet the rising needs of this growing field. is one of the largest companies serving this industry, offering unparalleled hands-on training, equipment, supplies, business consulting and marketing services to both national and international customers.

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