25 Feb How Rightlook Creative Transformed Black Diamond Auto Detailing’s Business

In the auto detailing industry, skill and passion alone aren’t enough to guarantee success. Without a steady stream of new customers, even the best detailers struggle to keep their businesses running. That was the challenge Jose Gonzalez, owner and operator of Black Diamond Auto Detailing in Salt Lake City, Utah, faced before partnering with Rightlook Creative’s Business Accelerator Program.

The Challenge: Inconsistent Leads & Seasonal Struggles

Like many detailing business owners, Jose’s biggest hurdle was generating consistent new leads, calls, and foot traffic—especially during slower seasons. Before working with Rightlook Creative, he often found himself worrying about how to keep business steady year-round.

“Before, I had to stress about finding work in the slow seasons. Now, I have to stress about how many cars I can fit in!” says Jose about his experience working with Rightlook Creative.

The Solution: Rightlook Creative’s Business Accelerator Program

Rightlook Creative stepped in and implemented a powerful lead generation strategy that included a high-converting website, targeted advertising campaigns, and a streamlined CRM system to manage customer interactions. The impact was immediate.

Jose recalls, “As soon as we launched the campaign and got the website up and running, I started getting forms submitted, phone calls—instantly! It was a great experience.”

The program didn’t just generate leads—it structured and organized the business, helping Jose stay on top of appointments, customer inquiries, and sales opportunities. Instead of juggling multiple apps, everything was managed within a single all-in-one platform.

“Not only do you get a team focused on bringing you more customers, but you also get a system that structures the backbone of your business, keeping everything organized.”

The Results: A Thriving, Scalable Business

With the Rightlook Creative team on his side, Jose has seen one of his strongest years yet. Even during weeks that aren’t as busy, he’s still experiencing more traffic than his busiest times in previous years. “Even the slow weeks now are busier than my busiest weeks before. Ever since working with Rightlook Creative, my business has been booming!” He also praised the Rightlook Creative team’s dedicated support, giving special recognition to his account manager, Jon, who ensures he fully understands every step of the process. “Whenever I had a question or concern, Jon was there to help and explain things in a way that made sense. The Rightlook team is awesome!”

Why Every Detailing Business Needs Rightlook Creative

Jose’s story highlights a key takeaway for detailers: Being a great detailer isn’t always enough—you also need a system that drives consistent business growth. “You can be a great detailer, but if you can’t get customers and exposure, how are you going to grow?” Rightlook Creative delivers the tools, strategies, and expertise needed to turn detailing businesses into scalable, profitable operations. For Jose, the investment was well worth it.

“Working with Rightlook Creative has been a game-changer. I could not recommend them enough!” says Jose.

Ready to Grow Your Auto Detailing Business?

If you’re looking to get more leads, increase revenue, and scale your business, it’s time to partner with Rightlook Creative. Let our Business Accelerator Program help you fill your schedule, boost profits, and build a business that thrives year-round.

Get Started Today! Call us at 858-271-4271 to see how we can help your business grow.