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When it comes to marketing, a tri-fold brochure is one of those “don’t-leave-home-without-it” pieces that no automotive appearance professional should be without. A tri-fold brochure is an easy, portable way customers can easily learn about and remember your business. Your tri-fold should include a business name and logo, pictures of your shop or mobile rig, your work, info about the owner, service list, and of course location and contact info.

Since your brochure is a piece you’ll use over and over again, it has to look great. Spend the time and budget for design and production quality that really stands out. If done right, you only have to pay for great design once, and while redesigns are expensive, reprinting is not.

Aside from their wide range of uses, a custom tri-fold brochure is a huge advantage to your business because your competitors aren’t using them. A professionally-designed brochure tells customers you are serious about your business, gives you an established look, and makes your business more memorable.

Once you have your tri-fold brochure designed, here are 6 ways you can use it to grow your business.

1. Give them to Everyone You Know

Never leave home without a stack of brochures, keep them in your vehicle, and hand them out to everyone you think might need your services. (more…)

Have any resolutions for the New Year? How about improving your business? At Rightlook.com, our resolution is to make your business better, so we’re kicking off the new year with 6 tips you can use to make 2012 your most profitable year ever.
 

1. Raise Your Prices

Simple but effective, raising your service price is a surefire way to increase revenue in the coming year. Your business costs and overhead increase over time, but many auto appearance professionals endure years of rising gas costs and other expenses without ever thinking to charge more for their services. Costs aside, if you’ve worked hard to establish a reliable business, you deserve a little extra for your efforts. If you’ve built a loyal customer base and consistently deliver quality results, your clients will happily pay a small increase in price for service they can trust. (more…)