When it comes to marketing, a tri-fold brochure is one of those “don’t-leave-home-without-it” pieces that no automotive appearance professional should be without. A tri-fold brochure is an easy, portable way customers can easily learn about and remember your business. Your tri-fold should include a business name and logo, pictures of your shop or mobile rig, your work, info about the owner, service list, and of course location and contact info.
Since your brochure is a piece you’ll use over and over again, it has to look great. Spend the time and budget for design and production quality that really stands out. If done right, you only have to pay for great design once, and while redesigns are expensive, reprinting is not.
Aside from their wide range of uses, a custom tri-fold brochure is a huge advantage to your business because your competitors aren’t using them. A professionally-designed brochure tells customers you are serious about your business, gives you an established look, and makes your business more memorable.
Once you have your tri-fold brochure designed, here are 6 ways you can use it to grow your business.
1. Give them to Everyone You Know
Never leave home without a stack of brochures, keep them in your vehicle, and hand them out to everyone you think might need your services. (more…)